Marketing is essential for all businesses and a vital department for startups. If your business is a startup, your target customers won’t buy from you unless they know about you or what you offer. Thanks to technology, marketers can use marketing technology to support their marketing activities, but choosing the right option can be challenging. If you’re hungry for growth and customer outreach, prioritize the following marketing tech solutions to grow your startup.
Marketing automation includes analytics, online forms, tracking website audience, managing ads, managing email campaigns, personalizing website content, and aligning sales and marketing with a template for sales report. Some tools also help in lead scoring with automated alerts for salespeople. Leading marketing automation tech tools for startups, small businesses, and mid-sized companies include HubSpot, Salesforce, Act-On, InfusionSoft, and more.
Conversion optimization involves getting people who visit your website to become your leads and eventually customers. This often involves filling out a form or entering an email address to get a way to contact them, such as their email. While few people may be interested in filling out a form, a typical conversion rate optimization tool can double the number of people who leave their contacts on your website. Some of the leading CRO MarTech tools for startups include Landing Page Grader from Wordstream, Optimizely, and Unbounce.
Today, most people, including B2B buyers, search for items they need online. When they do, you need to be there, offering them a solution to their problems or needs. Search engine marketing combines paid ads with search engine optimization (SEO). The goal is to improve your startup’s organic and paid ranking to improve its visibility to your target audience. Search ads through PPC (pay-per-click) allow you to test and optimize your business’s keywords, offers, and ad copy so you know which ones have more leads and conversions. SEO helps you improve the technical aspects of your website, such as speed, visibility, and security, and help you consistently create quality, relevant content, which Google uses in ranking. Leading marketing tech tools for SEM are AHREFs, WordStream, SEMRush, Wordtracker, etc.
Email marketing is perhaps the best, tried, and tested digital marketing strategy for startups and established businesses alike. Email marketing is a vital way to attract customers to your startup with little to almost no cost. You’ll need a tool first to help you collect customer emails so that you send emails to only those customers that allow you to send emails to them and avoid spamming everyone. For example, if your startup has a website, you can place a newsletter signup where the audience can sign up for your updates. Most Marketing automation programs also have robust built-in email marketing and distribution capabilities. Leading email marketing platforms include MailChimp, Klavyo, and Constant Contact.
After converting leads to clients or customers, you’ll need to manage them and give them the best experience. To do this, you’ll want your marketing and sales teams to read from the same page. Great CRM tools such as Hubspot, Salesforce, and Zoho help companies facilitate the exchange of sales and marketing data with effective templates like a template for sales reports. Once your customer support rep closes a sale, these tools help seamlessly transfer the customer’s information to the sales department and customer success team. Great CRM tools also help identify problems in a sales process and forecast future quarters.
While marketing is challenging to carry out, these tools can help you realize success. You may not know how to afford or use these marketing technology tools, but you should start with at least one and make good use of it for the success of your startup.